For the Natural Selection Tour, we printed high-quality posters featuring intricate graphics and detailed imagery as designed by Peter-John de Villiers. This annual snowsports event, founded by snowboarder Travis Rice, celebrates the world’s best freestyle riders competing on natural and enhanced terrain. The posters were printed using premium materials to ensure vibrant colours and durability, reflecting the excitement and prestige of the event. These posters were distributed to promote the 2024 Tour, highlighting stages in Revelstoke, BC, and Alaska while inspiring audiences to connect with nature through snowsports.